Selected work
Automotive / conversion-oriented UX
A dealership-scale customer journey shaped around discovery and action.
Duna Auto represents an automotive reference where users need to find relevant vehicles, services and next steps quickly across a larger amount of information.
- Automotive
- Search UX
- Filtering
- Conversion path
- Customer journey
Case overview
Project context and business value.
A conversion-oriented web experience focused on search, filtering, service discovery and clearer movement toward customer action.
What needed to be solved.
Dealership websites contain many categories, pages, models, offers and user intents. The challenge was to reduce friction so visitors can move from interest to discovery and from discovery to action.
How the direction was shaped.
The interface direction focuses on navigation clarity, searchable content, filter-friendly layouts, strong CTA placement and responsive patterns that support users on desktop and mobile.
Work layers
What this case shows.
The reference is evaluated through structure, technical direction, delivery value and future growth potential.
Search and filtering logic
The structure supports users who arrive with specific vehicle or service intent.
Conversion-focused flow
Sections are arranged to move visitors toward enquiry, booking or further discovery.
Large-content usability
The interface direction remains practical even when the content set becomes broad.
Role
Delivery responsibilities.
UX structure
Frontend sections
Conversion flow
Responsive layouts
Customer journey support
Deliverables
What the work included.
Search-oriented page patterns
Vehicle/service discovery structure
CTA flow
Mobile usability direction
Content grouping
Technical direction
Built like a system, not just a page.
The technical focus changes by project type, but the same delivery logic remains: clear structure, responsive implementation, maintainability and room to grow.
Responsive frontend
Search-friendly UI patterns
Filter-ready layouts
CTA components
Performance-aware structure
Result
Faster customer discovery
The experience helps users find relevant information faster and supports stronger conversion paths across dealership-scale content.
Start with structure
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